March

2nd March

Today i began on the road to finishing my commission, which would be starting it. I started looking at the different forms of advertising different colleges use, and began to decide which three, being a multimedia project, i would choose to use to advertise Kings Norton Sixth Form. I also had a brief and exciting first meeting with my client, in this meeting we talked and got to know each other and i also asked a few questions about what he would like to see and what he definatly dosnt want in the advertisments.

4th March

Today was another wonderful day of reasearching advertisments, but today ! i looked at who is in control of the advertising industries like BARB, ASA and of course PCC. I found out alot of information which would help me :)
i also finished off research from the previous lesson, because i thought it would be good to finish it.

13th March

After completeing all the little bits and bobs research on advertising and different forms, i thought it was about time to start getting some audience research done. So i opened a new page on the wonderful world of word and began my AUDIENCE QUESTIONAIRE which would be such an impotant part in the researching process because it would tell me what i really need and what my audience really like and dislike.

18th March

WORK COMMENCED ON AUDIENCE QUESTIONAIRES !!!!


update

Today i finished my questionaire and got some feedback from students in the class on any questions they think i should change or modify. After changes where made i decided how many i should print off, i decided to print and produce about 15 questionaires this would give me some strong results which i could rely on.

update

Today i gave my questionaires around the year 11 students and got them all filled in. After i had all these filled in i bought them back to the media room , and added all the reults in, this was to get an average on what people wanted to see in advertisments. After i got these results i put them onto a chart to show what ares people enjoy the most, from my results i found that people prefered television adverts to radio and leaflets. I also discoverd that people preferd the sixth form advert to put across that it is a welcoming and friendly enviroment where everyone gets along, i would use this to my advantage, and try and apply them to my adverts.